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Electronic Marketing Tools for Leisure Travel Suppliers

The largest consortia and travel agencies in the world use the VacationPort electronic marketing tools from Passport Online to sell leisure travel. Travel suppliers can promote their products directly to millions of consumers through this network of travel sellers by participating in the VacationPort network. Suppliers can also leverage Passport Online’s electronic marketing tools and services themselves to sell more travel.

Marketing through Passport Online's Distribution Network
Passport Online has built a powerful network of travel agencies and consortia who access the VacationPort content for their own research, and more importantly, use VacationPort to push that content out to their consumer clients via their web sites and email campaigns.

Over 12,000 travel agencies including the major retail consortia, rely on Passport Online's content and marketing tools to promote leisure travel ...More


Supplier Email campaigns sent to the VacationPort Network
Suppliers can market directly to consumers by participating in Passport Online’s VacationPort E-Offer emails, which contain supplier promotions and are sent weekly to opted-in, front-line travel agents. These emails are integrated with the VacationPort system to enable the agent to "Customize and Forward" the email to their clients. When the client receives the email, they click "More Details" on any offer and can view the entire offer on either the agent's website or on an agency-branded landing page. ...More


Online booking engine integration
Passport Online can connect the VacationPort system to a supplier’s booking engine. Consumers can then view availability and either book online or contact the agent for more information.
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Custom email marketing program
The Retail Marketing System (RMS) email marketing program from Passport Online allows suppliers to create and distribute their own email campaigns, or request Passport Online to produce them. RMS supports both consumer and agent email marketing, and includes the ability for supplier field sales staff to conduct campaigns as well. An agent who receive supplier emails can use supplier-branded email tools to "Customize and Forward" supplier emails directly to their clients, complete with detailed consumer landing pages or links to the agencies’ own web site. ...More

Email Services
Passport Online provides a complete line of services for email, including managing of lists, creation of emails, sending to opted-in lists, handling of opt-outs and returns and reporting on results. A growing number of suppliers are using these services.
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Custom applications
Passport Online builds custom applications to meet supplier’s specific electronic marketing needs . Examples include:

  • Adding links to your own website, or any other website, to display specific content.
  • Custom Website development.
  • Developing supplier private-labeled custom NexCite websites for clients. ...More

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