The history of Passport Online

It started with a simple idea: get leisure travel information from suppliers into the hands (and minds) of the consumer as consistently and easily as possible.

In the early days of leisure travel promotion, it was all about the brochure. Boxes of pamphlets, booklets and other marketing materials would stack up and not always get to the consumer. The founders of Passport Online knew that there was a better way to get supplier information to the consumer.

And it was all based in harnessing the technology available.

At the beginning of Passport Online's journey, much of the work was done manually. Promotions were aggregated then distributed by CD-ROM, bulletin boards and other technology solutions that could help present a supplier in the best light

Then, this "Internet thing" took flight.

From there, Passport Online committed itself to serving the leisure travel consumer by constantly delivering supplier content, on behalf of travel agents, using a very powerful tool: the Internet.