RMS Email Marketing Program
The Retail Marketing System (RMS) email marketing program from
Passport Online allows suppliers to create and distribute their
own email campaigns, or request Passport Online to produce them.
RMS supports both consumer and agent email marketing, and includes
the ability for supplier field sales staff to conduct campaigns
as well. An agent who receive supplier emails can use supplier-branded
email tools to "Customize and Forward" supplier
emails directly to their clients, complete with detailed consumer
landing pages or links to the agencies’ own web site.
There are three types of distribution options for emails sent by suppliers using RMS:
- Retail travel agents
can "Customize and Forward" the email to their
clients.
- Field sales personnel
can "Customize and Forward" an email they receive
from the company to their agents, who can then "Customize
and Forward" to their clients.
- Consumers view the emails and can
click on an offer of interest to view its full details on
a custom web page. The contact information will be for the
agency or the supplier, depending on who sent the email
to the consumer.
Passport Online designs templates and web site
interfaces for the supplier to enable this system to work
seamlessly. A link to the agent email tools can be added to
the supplier's agent-only web site to enable ANY agent to
be able to create and send emails to clients.
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Supplier Builds Email Promotion - Sends to
Agent
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Agent Forwards Email to Consumers
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Consumer Views offer
Contacts Agent to Book or Books Online
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