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VacationPort
for Consortia —
a true marketing tool for travel agencies to sell
consortia preferred-supplier
products on their web sites. VacationPort includes powerful web
and email marketing tools for agents.
Consortia can offer
custom versions
of VacationPort to their members to help sell preferred supplier
products and implement consortia marketing programs.
The VacationPort
system is easily integrated into travel agency web
sites, and includes
thousands of travel offers from leading tour operators,
wholesalers,
cruise lines, rail and more. VacationPort also
incorporates electronic
marketing tools for agents to proactively promote travel products
from their preferred suppliers on their web site and
through email
campaigns.
The VacationPort approach centers around the difference between
shopping and booking; two very different consumer
tasks. VacationPort
is the travel shopping system that helps consumers shop
and research
travel offers, and helps the agency market their
products in a variety
of ways. The agency can specify the appropriate
consumer call-to-action,
driving the consumer directly to an agent for booking,
or directly
to an online booking engine to check availability and
book.
Site Administration
VacationPort can
be incorporated
into any web site in a variety of ways to promote vacations. The
agency web site administrator controls the various
features of VacationPort
through site administration. VacationPort is highly configurable,
including the selection, addition, and preferencing of suppliers.
The Agency Feature Page
The feature page for agency web sites
offers consumers
the ability to search for vacation specials by category or with
a detailed search. Agencies can add custom links to the
search page.
A variety of other links can be created and placed on agency web
sites. For example, links can feature groups of offers,
offers centered
around travel destinations, mixtures of cruise and tour offers in
a single link, etc. VacationPort is flexible, letting the agency
determine the products and destinations they wish to feature on
their web site.

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