|
News
Release
Carlson Leisure Group
Expands VacationPORT Agreement
BEAVERTON, OR - (Sept. 15, 2003) Passport
Online today announced that Carlson Leisure Group (CLG) has renewed
its VacationPORT contract to continue providing valuable online
content and special offers for the Carlson travel agencies as well
as expand the operation to more retail locations and enhance the
Carlson redemption program for its clients.
Passport Online provides content and special product offers for
both CLG's franchise units—including Carlson Wagonlit Travel Associates
and Cruise Holidays—and its Carlson Leisure Travel Services division.
Under the terms of the new contract, CLG plans to expand the electronic
marketing program to even more Carlson Wagonlit Travel Associates
and Cruise Holidays units via their respective CarlsonTravel.com
and CruiseHolidays.com Web sites.
The contract also calls for enhancing the VacationPORT shopping
tool that Carlson Leisure Travel Services incorporated into its
redemption program capabilities designed specifically for its clients,
including leading credit card companies and financial institutions.
"We are striving to provide our franchisees' customers with quality
experiences in online shopping for cruise and vacation product while
giving our Carlson Wagonlit Travel and Cruise Holiday agencies a
consistent, valuable electronic marketing package," said Roger Block
Executive Vice President, Carlson Travel Franchise Group. "We believe
VacationPORT gives us the capability and flexibility to do both."
To date, thousands of new leads have been generated from CLG's franchise
sites using VacationPORT. These leads have gone to Carlson Wagonlit
Travel and Cruise Holidays agencies nationwide. Additionally, over
600 exclusive Carlson-specific offers have been loaded into VacationPORT
that are available only to its travel agency locations.
Presently, over 160 Carlson Wagonlit Travel Associates and Cruise
Holiday agencies have VacationPORT on their individual consumer
Web sites. According to Carlson Leisure Group, they have enthusiastically
embraced the email marketing tools and are successfully sending
product offers out to their respective customer bases.
In addition, Carlson Leisure Travel Services—which has become one
of today's top service providers for credit card companies, financial
institutions and others in travel fulfillment loyalty programs—not
only uses VacationPORT content on its own TripForce Web site, but
will now also enabling its roster of clients to include this content
on their own specific travel redemption sites.
"VacationPORT provides us with another excellent tool filled with
additional travel options for our clients to offer their customers,"
noted Eric Burdon, executive vice president of Carlson Leisure Travel
Services. "We've been very pleased with the wide variety of content—ranging
from short weekend getaways to luxury travel—that we've been able
to provide via TripForce. In addition to those travel packages that
we offer exclusively, VacationPORT has helped us to further maximize
the potential of our overall capabilities by neatly bundling packages
we can't get anywhere else."
Passport's President/CEO Greg Kott stated: "We are thrilled to have
Carlson as such a valued customer and are working closely with them
to enhance the VacationPORT product to meet the needs of their web
hosting initiatives. Carlson's agency network are among the best
travel agents in the nation and we are helping them provide their
clients with the best travel opportunities at the best prices."
VacationPORT is a comprehensive web-marketing program that connects
leisure suppliers to travel agencies, corporations, and consumers.
Agencies manage the VacationPORT system and content, leveraging
their preferred supplier relationships and pricing. In addition,
VacationPORT includes easy-to-use tools like supplier offer emails
and offer newsletter templates to help agencies proactively market
leisure travel to their customers.
About Passport Online
Passport Online connects travel
industry suppliers and retailers to a broad range of travel buyers.
VacationPORT is a sophisticated marketing system to actively promote
and influence the flow of travel offers throughout the sales cycle
in a highly customizable manner. VacationPORT has been selected
by top U.S. travel companies as a comprehensive web marketing program
to build leisure travel sales, as well as many of the top cruise,
tour, and hotel companies in the world to distribute and market
their latest product and pricing information. For more information
about Passport Online, see the web site at www.passportonlineinc.com.
For More Information, Contact:
Passport Online, Inc.
Greg Kott, President/CEO, 503-626-7766 ext. 3020
email: gregk@passportonlineinc.com
|