Beaverton, OR - (March 10, 2006) —
Passport Online, the developers of VacationPORT and NexCite, have released a new online marketing program for leisure travel agents, NexCite Express. "Agent websites have matured to be a highly valuable marketing tool where agents can create a powerful shopping experience for their customers to shop for their next vacation" comments Randy Goodrich, Co-founder of Passport Online. "As in any retail situation, most clients want to shop and they come back to shop at the same 'store' because they know there is always new merchandise and new items on the 'sales rack'. To promote this type of consumer behavior requires good merchandising techniques on the part of the retailer. Most travel agents just don't have time to update their sites and change the featured displays and 'hot deals' every week."
As part of an enhanced relationship with Pleasant Holidays, Passport Online can
dynamically add "Check Availability/Book" links to the hundreds of Pleasant Holidays
featured offers in the VacationPORT system. Consumers can shop within the
VacationPORT shopping environment, and when they find an offer that is of interest,
they can click the "Check Availability/Book" link.
NexCite Express is designed to manage the merchandising of leisure travel on the agent's website. Content is updated daily. Featured product displays and hot deals from various suppliers are updated weekly. The agent controls the template, banner, contact information and an 'About Us' page. Everything else is managed by the staff at Passport Online.
Gary Fee of the Outside Sales Support Network (OSSN) notes, "NexCite Express will enable at-home agents in particular to have a powerful website to enable their clients to shop for vacations, while not having to always remember to update their site. To have hot deals, like RCCL Happy Hours and Holland's Five Day Flash Fares automatically updated provides agents a wonderful opportunity to encourage their clients to visit their website weekly to see the latest vacation opportunities."
Passport Online provides two options for agents to use its tools: VacationPORT
can be deployed on any site, or NexCite provides a complete website solution
including the VacationPORT content and e-marketing tools. Using the powerful
VacationPORT tools, agents can easily create promotional e-mails and website
displays to feature specific products, such as Pleasant Holidays offers. Consumers
visiting an agency's site utilizing VacationPORT can then browse the offers in a
comparison-shopping environment and click to check availability and pricing on
that product
Host agencies can also purchase their own version of NexCite Express where they can control some of the product displays and preference supplier selection if they want. John Hart of GTM notes, "NexCite Express will provide our agents with the opportunity to market a powerful website that features many of our Preferred Suppliers. The integrated email tools should also help the agents drive more traffic to their sites."
For more on Passport Online's programs, visit
www.PassportOnlineInc.com. Agents wishing to sign-up for this
program can visit the site and click on the NexCite Express banner.
They can also email sales@passportonlineinc.com.
For More Information, Contact:
Passport Online, Inc.
Randy Goodrich, 503-626-7766 ext. 3030
email: randyg@passportonlineinc.com