Las Vegas, NV - (September 12, 2005) — At the Network of Entrepreneurs Selling Travel (NEST) "Flying High" member conference in Las Vegas today, the organization showed home-based agencies just how easy e-marketing can be. NEST launched VacationPort, an online tool that gives the organization's agencies the power to leverage the Internet to sell more travel, more profitably, in just a few easy steps. And, the program is free for all NEST agencies.

"To stay competitive in our e-world, with its instant messaging and equally instant e-purchasing models, every travel agency needs to incorporate e-marketing as a core component of their overall marketing strategy. An agency's online communications with clients have to be as strong as their offline campaigns," said Stuart Cohen, Senior Vice President for NEST. VacationPort, which is powered by Passport Online, Inc., allows home-based agencies to cost-effectively create and send e-promos to new clients, and use e-promos to stay in close touch with the clients they already have. Cohen noted that the online tool is an extension of the NESTDirect direct mail program. NESTDirect provides NEST agencies with the ability to send out professionally developed brochures without incurring expensive design costs and minimal or no distribution costs. By integrating NESTDirect with VacationPort, agencies can now send robust e-brochures to their entire client list online in just about one minute.

Here is how VacationPort works... The agency goes to the Agent Extranet, selects the promotion(s), and sends them to their own e-mail address. They can include a single promotion or multiple promotions in one e-mail. They can use any one of a palette of customizable templates. Custom banners and color schemes can also be created.

Next, the agency selects which clients from their database will receive the promotion(s). With the click of a button, they forward the e-promos to their clients using their e-mail system.

Links in the e-promo then direct the recipients to a landing site branded for the agency. There, the agency's clients can see additional details, shop for other promotions, and choose to call or e-mail their personal NEST travel agent. The system also provides comprehensive reporting, including easy access to offers viewed, trip requests made and other such details. Another appealing feature is that the ClientBase Plus interface allows the agency to import e-mails into their ClientBase Plus database."VacationPort is a turnkey solution. And it's a free resource for all NEST agencies," added Cohen. "This is another tool that we're offering to help our agencies build awareness for their brand, stay in close contact with customers, and utilize the Internet as a communications and sales vehicle."

For More Information, Contact:

Passport Online, Inc.
Randy Goodrich, 503-626-7766 ext. 3030
email: randyg@passportonlineinc.com