TRAMS' ClientBase and Passport Online integrate e-mail marketing tools
BEAVERTON, OR - (January 5, 2005) — Agents can send professional emails
and track what the clients do once they get the emails.
Passport Online, a leading electronic marketing company working with major consortia,
agencies and suppliers to facilitate the promotion of vacation travel products, is
pleased to announce the completion of a powerful integration with the leading travel
agency CRM system, ClientBase by TRAMS, Inc. Agents are now able to use Passport
Online's VacationPORT e-marketing system to select supplier offers and easily build a
professional email promotion, then export that email into their ClientBase email program.
Once in ClientBase , the agent can automatically send the promotion to selected clients.
At the same time, Passport Online embeds each client's ClientBase ID number, providing a
"ClientBase E-Mail Activity Record" where the agent can view:
- Who opened the email
- What offers within the email they clicked-on to view More Details on a web page
- What other offers they viewed on the web page (perhaps a different category of offers)
- If they added an offer to the Contact Agent Trip Request and sent an email to the agency
- If, where available, they clicked on "Book Online/Check Availability" to enter an integrated online booking engine
Lee Rosen, President of TRAMS, notes that "agents now have the ability to truly target the
email promotions to client who they know want to see specific types of travel opportunities.
By combining the powerful content and email program from Passport Online with our ClientBase
CRM tools, agents can now better profile their customers interests and send them highly relevant emails.
And now they can even track if the client is suddenly thinking about some other kind of travel."
Greg Kott, President of Passport Online, says that they "have seen a
significant increase in the agent email usage in 2004. It is a very
simple process for agents to either forward emails sent to them by their consortia using the
Passport Online tools, or to create their own email promotions. Now with the integration to
ClientBase, agents can see which clients are looking at what offers, providing valuable
information for them to even better service their customers."
About TRAMS, Inc.
Founded in 1986, TRAMS, Inc. develops and supports software for retail
travel agencies in the United States and worldwide. Our software helps travel
agency owners and employees become more efficient and productive. TRAMS, Inc.
is the leader in providing such technologies with over 11,000 travel agency locations
currently using our products. TRAMS, Inc. products include TRAMS Back Office Marketing,
Management and Accounting System; and ClientBase Marketing Data and Agency Information System.
For more information about TRAMS, see the web site at www.trams.com.
About Passport Online
Passport Online connects travel industry suppliers and
retailers to a broad range of travel buyers. VacationPORT is a sophisticated
marketing system to actively promote and influence the flow of travel
offers throughout the sales cycle in a highly customizable manner.
VacationPORT has been selected by top U.S. travel companies as a
comprehensive web marketing program to build leisure travel sales,
as well as many of the top cruise, tour, and hotel companies in
the world to distribute and market their latest product and pricing
information. For more information about Passport Online, see the
web site at www.passportonlineinc.com.
For More Information, Contact:
UniglobeTravel (International) Inc.
Melanie Moore, Senior Vice President,
Marketing & Industry Relations,
604-718-2640; cell: 604-657-3646
email: mmoore@uniglobetravel.com
Passport Online, Inc.
Greg Kott, President/CEO, 503-626-7766 ext. 3020
email: gregk@passportonlineinc.com
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